XM & XLA® Foundation
Transform your Business into an Experience Focused one by attending the worlds only XLA Foundation class from the XLA Institute
- Become an employee-focused organisation
- Embrace and embed the experience framework
- Understand the value of an experience-based workplace culture
- Cement understanding of enterprise experience with hands-on activities
"This course was exactly as described by others who attended before me. It's delivered in a really great and understandable way that has allowed us to immediately take so much additional knowledge back to the business. Practicing each element was also really beneficial to cement that knowledge"
Building foundations
The XM & XLA® Foundation course is a dynamic, 2‑day learning experience designed to introduce the best practices for adopting Experience Level Agreements (XLAs) and transforming your organisation into an experience‑focused one.
As the essential starting point for organisations beginning their Experience Management journey, this immersive class guides you through every stage of the Experience Management Journey Framework, giving you a clear understanding of how to enhance and evolve experience across your business.
Led by expert instructors, you will explore the Art & Science of Experience and discover how XLAs are redefining the way technology and services are designed, delivered, and measured.
Learn the Experience Framework
Throughout the course, you will gain a deep understanding of the core stages of the Experience Framework:
- Enlighten your organisation on the value of experience and build shared understanding of why it matters.
- Explore your existing experience measures and assess your current experience landscape.
- Envision future possibilities by identifying patterns, opportunities, and pathways for improvement.
- Enable your strategy using meaningful insights and business intelligence to interpret experience ambitions and performance gaps.
- Execute effective initiatives that improve, innovate, and strengthen your organisation’s experience outcomes.
- Embrace experience as an ongoing commitment to delivering meaningful impact for employees, customers, and all stakeholders.
Practice Knowledge Gained
This course is built for action. Participants engage in hands‑on exercises, practical workshops, and real‑world case studies to deepen understanding and bring XLAs to life.
These activities help you:
- Apply each stage of the framework in practical scenarios
- Strengthen your confidence in designing and interpreting experience measures
- Identify clear, actionable steps to move your organisation forward on its experience journey
By the end of the course, you’ll leave equipped with the knowledge, tools, and momentum to drive meaningful experience transformation.
Prerequisites
There are no prerequisites for XM & XLA® Foundation.
Duration
Two days, with times for each typically running from 09:30 - 16:00.
Cost
A fixed price of £1,295, inclusive of the exam worth £295, is applicable in both GBP and Euros.
Who will be your fellow participants?
This course attracts experience‑focused leaders and practitioners from IT, HR, Central Operations and Customer Experience who are committed to transforming how their organisation delivers and measures enterprise experience.
Certification
This course is fully certified by APMG and Van Haren accreditation.
Upcoming XM & XLA® Foundation Classes
Events
Experience Management and XLA® Foundation
This foundational class introduces organizations to Experience Management through hands-on, immersive learning. This training covers the Experience Management Journey, the complete approach to measuring experience for an organisation.
Cost: £1,295, includes exam - worth £295